DIPANJAN CHATTERJEE
VICE PRESIDENT AND PRINCIPAL ANALYST, FORRESTER RESEARCH
selected PRESS QUOTES
selected 2021 press mentions
The New York Times: With Fewer Ads on Streaming, Brands Make More Movies
Ad Age: Doordash continues to move beyond food ...
Marketing Dive: Unusual Olympics put digital, mobile marketing tactics to the test
Vogue: China and Xinjiang: What luxury needs to know
The Drum: How sponsors will react if a Covid-19 spike gets the 2020 Olympics canceled
Adweek: Retailers Embrace Black History Month ...
ABC News: Corporations become unlikely financiers of racial equity
The New York Times: Takashi Murakami’s Smiling Flower Becomes a Hublot Watch
Adweek: On Reddit and Discord, Digital Day Traders Took On Wall Street
OVER THE YEARS
New York Times: TikTok and trust
The Guardian: Facebook too big to fail
Vogue: Gender-neutral grooming products
Fortune: Sims + Moschino collaboration
AdAge: Billie and new beauty standards
NPR: McDonald's and innovation
Women's Wear Daily: Gender-neutral fashion
Adweek: Halloween and the pandemic
Fast Company: Marketing to seniors
The Drum: Coke's new CMO
Forbes: Jargon in financial services
El Pais: Louis Vuitton and e-sports
The Times (UK): Sims + Moschino
Chicago Tribune: Brands back at CES
Forbes: Marketing can't fix what's broken
The Drum: Purpose-led branding
selected ARTICLES AND SPEECHES
PUBLISHED ARTICLES
MIT Sloan Review: Make Pride a Commitment, Not Just a Campaign
AdAge: What K-pop and BTS can teach us about building brands
MIT Sloan Review: Craft Your Brand Strategy To Ensure Racial Justice
MIT Sloan Review: Marketing Beyond the Gender Binary
AdAge: Post-pandemic branding begins now
The Drum: Brands and Coronavirus
The Drum: CMO lessons from CES 2020
AdAge: The new soul of branding
The Drum: Role of the CMO
Marketing Magazine: Voice engagement and brands
AdAge: Lost art of marketing
CMO.com: Emotional branding
The Drum: Global marketing
SPEAKING ENGAGEMENTS
SXSW - Austin
Mobile World Congress - Barcelona
Content Marketing World - Cleveland
FutureX - Boston
Maximidia - Sau Paulo
Brandemonium - Cincinnati
Millennium Alliance CMO - Miami
Forrester Events - Global
Sirius Decision Summit - Austin
Transformational CMO - Denver
Seattle Interactive - Seattle
World Marketing Congress - Mumbai
SAMRA - Johannesburg
