DIPANJAN CHATTERJEE
Vice President and Principal Analyst, Forrester Research
Fellow at the Kautz-Uible Economics Institute and Adjunct Professor at the University of Cincinnati
Dipanjan leads the brand experience practice at Forrester Research and has deep expertise in consumer behavior, brand and marketing, customer experiences, and digital strategies.
He has appeared on international television networks and is widely quoted in leading news media. Dipanjan speaks at major events like SXSW, Mobile World Congress, and Harvard Business Review Forums and has written for publications like the MIT Sloan Review.
Dipanjan lectures at various academic institutions like Cambridge University in the UK and currently serves as a Fellow and Adjunct Professor at the University of Cincinnati.
Before joining Forrester, Dipanjan held senior leadership roles at VMLY&R, FedEx/Kinko’s, and a Berkshire Hathaway portfolio company. Earlier in his career, he worked as an investment banker at Morgan Stanley and a strategy consultant at Booz & Company.
Dipanjan received his BA in economics, magna cum laude, from Amherst College, where he was nominated Phi Beta Kappa, and his MBA from the University of Chicago.
Dipanjan regularly appears on major news networks and is quoted in leading media publications.
PRESS MENTIONS AND MEDIA
Dipanjan's expertise is frequently featured in leading global media and publications. A few examples are below:
ABC News: Corporations become unlikely financiers of racial equity
BBC: Google's monopoly ruling
Businessweek: Dynamic pricing and what it means for brands
CNN: Apple and AI
Chicago Tribune: Brands back at CES
Fast Company: Instagram tries to filter out a hurricane of negative press
Financial Times: Apple's iPhone sales
Fortune:Sims + Moschino collaboration
The Guardian: Facebook too big to fail
Los Angeles Time: Sonos' customer strategy
NPR: McDonald's and innovation
The New York Times: Brands make movies
Reuters: TikTok and politics
The Times (UK): Sims + Moschino
Vogue: China and Xinjiang: What luxury needs to know
Women's Wear Daily: Gender-neutral fashion
WRITING
Dipanjan has authored op-ed pieces and articles for publications like the MIT Sloan Review, Forbes, AdAge, and Adweek. one of these are listed below:
MIT Sloan Review
Employer branding is the new marketing imperative
Business unusual: The pandemic forces a social reset
Make pride a commitment, not just a campaign
Craft your brand strategy to ensure racial justice
Marketing beyond the gender binary
AdAge:
What K-pop and BTS can teach us about building brands
Post-pandemic branding begins now
Adweek:
Sports, politics, and brands at the Olympics
Future digital experiences will be less intrusive
The Drum:
Forbes:
How to unlock the true power of marketing
CES 2021: Four key takeaways for brands
CMO Australia
CMO.com
Marketing Magazine
