• Vice President and Principal Analyst, Forrester Research

    Fellow at the Kautz-Uible Economics Institute at the University of Cincinnati

    My work focuses on consumer behavior, growth strategy, customer experience, and brand and marketing strategy. I have appeared on CNN and NPR, been widely quoted in media like Business Week, Financial Times, The New York Times, Guardian, and Vogue, written for publications like the MIT Sloan Management Review and AdAge, and spoken at events for SXSW, Mobile World Congress, and the Harvard Business Review.
    I lead the brand experience and strategy practice at Forrester Research. I also serve as a Fellow of the Kautz-Uible Economics Institute at the University of Cincinnati's Lindner School Of Business, where I direct research projects on consumer behavior and brand strategy. I have lectured at several academic institutions, such as the University of Cambridge's Judge Business School.
    I have advised leading brands in consumer products, financial services, automotive, retail, pharmaceutical, technology, and many other industries. These brands and companies include AARP, AstraZeneca, Bloomberg, Banco Santander, Johnson & Johnson, Kimpton Hotels, Lexus, Mastercard, Microsoft, Nestle, Pfizer, Quicken Loans, Shiseido, Verizon, and YouTube.
    Before Forrester, I held senior management positions at VMLY&R, FedEx Office/Kinko's, and a Berkshire Hathaway portfolio company. I started out as an investment banker at Morgan Stanley and a strategy consultant at Booz. I received my B.A., magna cum laude, in economics from Amherst College, where I was elected Phi Beta Kappa, and my MBA from the University of Chicago.