TV - CNN
TV - NEWSY
SELECTED PRESS MENTIONS
CNN: Winter Olympics in Beijing and brand sponsorships
NPR: Why are big corporations splitting up?
The New York Times: With Fewer Ads on Streaming, Brands Make More Movies
Fast Company: Instagram tries to filter out a hurricane of negative press with a feel-good brand campaign
MarketWatch: Facebook becomes Meta in rebranding seen as ‘an attempt at distraction’
Vogue: China and Xinjiang: What luxury needs to know
ABC News: Corporations become unlikely financiers of racial equity
The Guardian: Facebook too big to fail
Adweek: Cutting the Plastic Out of Dental Hygiene
Ad Age: Doordash continues to move beyond food ...
Marketing Dive: Unusual Olympics put digital, mobile marketing tactics to the test
The Drum: How sponsors will react if a Covid-19 spike gets the 2020 Olympics canceled
Adweek: Retailers Embrace Black History Month ...
The New York Times: Takashi Murakami’s Smiling Flower Becomes a Hublot Watch
Adweek: On Reddit and Discord, Digital Day Traders Took On Wall Street
New York Times: TikTok and trust
Vogue: Gender-neutral grooming products
Fortune: Sims + Moschino collaboration
AdAge: Billie and new beauty standards
NPR: McDonald's and innovation
Women's Wear Daily: Gender-neutral fashion
Adweek: Halloween and the pandemic
Fast Company: Marketing to seniors
The Drum: Coke's new CMO
Forbes: Jargon in financial services
El Pais: Louis Vuitton and e-sports
The Times (UK): Sims + Moschino
Chicago Tribune: Brands back at CES
Forbes: Marketing can't fix what's broken
The Drum: Purpose-led branding
SELECTED PUBLICATIONS
MIT Sloan Review: Business Unusual: The Pandemic Forces a Social Reset
AdAge: What K-pop and BTS can teach us about building brands
MIT Sloan Review: Make Pride a Commitment, Not Just a Campaign
Forbes: How To Unlock The True Power Of Marketing
MIT Sloan Review: Craft Your Brand Strategy To Ensure Racial Justice
CMO Australia: A brand for social justice
AdAge: Post-pandemic branding begins now
MIT Sloan Review: Marketing Beyond the Gender Binary
Forbes: CES 2021: Four Key Takeaways For Brands
The Drum: Brands and Coronavirus
AdAge: The new soul of branding
The Drum: CMO lessons from CES 2020
Marketing Magazine: Voice engagement and brands
The Drum: Role of the CMO
AdAge: Lost art of marketing
CMO.com: Emotional branding
The Drum: Global marketing
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