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  • DIPANJAN CHATTERJEE

    Industry expert, client advisor, keynote speaker

     

    consumer behavior | customer experience | brand strategy |

    digital interactions | tech and society | cultural relevance

    For media inquiries and speeches, click to contact me at Forrester
  • SELECTED PRESS COVERAGE

    CNN: Winter Olympics in Beijing and brand sponsorships

    NPR: Why are big corporations splitting up?

    NPR: McDonald's and innovation

    ABC News: Corporations become unlikely financiers of racial equity

    The New York Times: With Fewer Ads on Streaming, Brands Make More Movies

    The New York Times: Takashi Murakami’s Smiling Flower Becomes a Hublot Watch

    New York Times: TikTok and trust

    Fast Company: Instagram tries to filter out a hurricane of negative press with a feel-good brand campaign

    Vogue: China and Xinjiang: What luxury needs to know

    Vogue: Gender-neutral grooming products

    The Guardian: Facebook too big to fail

    Chicago Tribune: Brands back at CES

    The Times (UK): Sims + Moschino

    El Pais: Louis Vuitton and e-sports

     

    Fortune: Sims + Moschino collaboration

    Forbes: Jargon in financial services

    Forbes: Marketing can't fix what's broken

    Women's Wear Daily: Gender-neutral fashion

    Fast Company: Marketing to seniors

    Adweek: Cutting the Plastic Out of Dental Hygiene

    Adweek: On Reddit and Discord, Digital Day Traders Took On Wall Street

    Adweek: Retailers Embrace Black History Month

    Adweek: Halloween and the pandemic

    Ad Age: Doordash continues to move beyond food

    AdAge: Billie and new beauty standards

    The Drum: How sponsors will react if a Covid-19 spike gets the 2020 Olympics canceled

    The Drum: Purpose-led branding

    The Drum: Coke's new CMO 

    MarketWatch: Facebook becomes Meta in rebranding seen as an attempt at distraction

    Marketing Dive: Unusual Olympics put digital, mobile marketing tactics to the testAdd paragraph text here.

Copyright 2023 | Dipanjan Chatterjee | All Rights Reserved

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