Press - Dipanjan Chatterjee

DIPANJAN CHATTERJEE
VICE PRESIDENT AND PRINCIPAL ANALYST, FORRESTER RESEARCH
TV - CNN
TV - NEWSY
SELECTED PRESS MENTIONS
CNN: Winter Olympics in Beijing and brand sponsorships
NPR: Why are big corporations splitting up?
NPR: McDonald's and innovation
ABC News: Corporations become unlikely financiers of racial equity
The New York Times: With Fewer Ads on Streaming, Brands Make More Movies
The New York Times: Takashi Murakami’s Smiling Flower Becomes a Hublot Watch
New York Times: TikTok and trust
Fast Company: I nstagram tries to filter out a hurricane of negative press with a feel-good brand campaign
Vogue: China and Xinjiang: What luxury needs to know
Vogue: Gender-neutral grooming products
The Guardian: Facebook too big to fail
Chicago Tribune: Brands back at CES
The Times (UK): Sims + Moschino
El Pais: Louis Vuitton and e-sports
Fortune: Sims + Moschino collaboration
Forbes: Jargon in financial services
Forbes: Marketing can't fix what's broken
Women's Wear Daily: Gender-neutral fashion
Fast Company: Marketing to seniors
Adweek: Cutting the Plastic Out of Dental Hygiene
Adweek: On Reddit and Discord, Digital Day Traders Took On Wall Street
Adweek: Retailers Embrace Black History Month ...
Adweek: Halloween and the pandemic
Ad Age: Doordash continues to move beyond food ...
AdAge: Billie and new beauty standards
The Drum: How sponsors will react if a Covid-19 spike gets the 2020 Olympics canceled
The Drum: Purpose-led branding
The Drum: Coke's new CMO
MarketWatch: Facebook becomes Meta in rebranding seen as an attempt at distraction
Marketing Dive: Unusual Olympics put digital, mobile marketing tactics to the test

SELECTED PUBLICATIONS
MIT Sloan Review: Employer branding is the new marketing imperative
MIT Sloan Review: Business unusual: The pandemic forces a social reset
MIT Sloan Review: Make pride a commitment, not just a campaign
MIT Sloan Review: Craft your brand strategy to ensure racial justice
MIT Sloan Review: Marketing beyond the gender binary
AdAge: What K-pop and BTS can teach us about building brands
AdAge: The new soul of branding
AdAge: Lost art of marketing
AdAge: Post-pandemic branding begins now
Adweek: Sports, politics, and brands at the Olympics
The Drum: Brands and coronavirus
The Drum: CMO lessons from CES 2020
The Drum: Role of the CMO
The Drum: Global marketing
Forbes: How to unlock the true power of marketing
Forbes: CES 2021: Four key takeaways for brands
CMO Australia: A brand for social justice
CMO.com: Emotional branding
Marketing Magazine: Voice engagement and brands