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  • DIPANJAN CHATTERJEE

    VICE PRESIDENT AND PRINCIPAL ANALYST, FORRESTER RESEARCH

    TV - CNN

    TV - NEWSY

    SELECTED PRESS MENTIONS

    CNN: Winter Olympics in Beijing and brand sponsorships

    NPR: Why are big corporations splitting up?

    NPR: McDonald's and innovation

    ABC News: Corporations become unlikely financiers of racial equity

    The New York Times: With Fewer Ads on Streaming, Brands Make More Movies

    The New York Times: Takashi Murakami’s Smiling Flower Becomes a Hublot Watch

    New York Times: TikTok and trust

    Fast Company: Instagram tries to filter out a hurricane of negative press with a feel-good brand campaign

    Vogue: China and Xinjiang: What luxury needs to know

    Vogue: Gender-neutral grooming products

    The Guardian: Facebook too big to fail

    Chicago Tribune: Brands back at CES

    The Times (UK): Sims + Moschino

    El Pais: Louis Vuitton and e-sports

    Fortune: Sims + Moschino collaboration

    Forbes: Jargon in financial services

    Forbes: Marketing can't fix what's broken

    Women's Wear Daily: Gender-neutral fashion

    Fast Company: Marketing to seniors

    Adweek: Cutting the Plastic Out of Dental Hygiene

    Adweek: On Reddit and Discord, Digital Day Traders Took On Wall Street

    Adweek: Retailers Embrace Black History Month ...

    Adweek: Halloween and the pandemic

    Ad Age: Doordash continues to move beyond food ...

    AdAge: Billie and new beauty standards

    The Drum: How sponsors will react if a Covid-19 spike gets the 2020 Olympics canceled

    The Drum: Purpose-led branding

    The Drum: Coke's new CMO 

    MarketWatch: Facebook becomes Meta in rebranding seen as ‘an attempt at distraction

    Marketing Dive: Unusual Olympics put digital, mobile marketing tactics to the test

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    SELECTED PUBLICATIONS

    MIT Sloan Review: Employer branding is the new marketing imperative

    MIT Sloan Review: Business unusual: The pandemic forces a social reset

    MIT Sloan Review: Make pride a commitment, not just a campaign

    MIT Sloan Review: Craft your brand strategy to ensure racial justice

    MIT Sloan Review: Marketing beyond the gender binary 

    AdAge: What K-pop and BTS can teach us about building brands

    AdAge: The new soul of branding 

    AdAge: Lost art of marketing 

    AdAge: Post-pandemic branding begins now

    Adweek: Sports, politics, and brands at the Olympics

    The Drum: Brands and coronavirus 

    The Drum: CMO lessons from CES 2020

    The Drum: Role of the CMO 

    The Drum: Global marketing   

    Forbes: How to unlock the true power of marketing

    Forbes: CES 2021: Four key takeaways for brands

    CMO Australia: A brand for social justice

    CMO.com: Emotional branding 

    Marketing Magazine: Voice engagement and brands 

     

     

     

     

Copyright 2023 | Dipanjan Chatterjee | All Rights Reserved

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