I advise and work with companies on their customer-driven growth strategies. My areas of expertise include strategic marketing, branding, customer experience, insights, fairness and equity, and employer branding. In my current role at Forrester Research, I lead the brand strategy research and advisory areas. In this role, I develop the firm's practice and lead client engagements. My prior experience spans functional leadership in product and marketing, P&L ownership, and general management consulting.

I am widely quoted in outlets such as CNN, Fast Company, Fortune, Guardian, NPR, New York Times, and Vogue, and regularly write for publications like AdAge, The Drum, Forbes, and the MIT Sloan Management Review. I am a frequent keynote speaker at global conferences like SXSW and Mobile World Congress.

I have worked with leading brands in consumer products, financial services, automotive, retail, pharmaceutical, technology, and more. These brands and companies include AstraZeneca, Bloomberg, Banco Santander, Johnson & Johnson, Kimpton Hotels, Lexus, Mastercard, Microsoft, Nestle, Pfizer, Quicken Loans, Verizon, and YouTube.