- WRITINGSelected Op-Eds And Columns
The Drum: Brands and Coronavirus
The Drum: CMO lessons from CES 2020
Forbes: A pragmatic guide to brand value
AdAge: The new soul of branding
Forbes: A digital model for brand experience
The Drum: Role of the CMO
Forbes: CES 2019
Marketing Magazine: Voice engagement and brands
AdAge: Lost art of marketing
CMO.com: Emotional branding
Forbes: Apple's playbook
The Drum: Global marketing
If you are interested in my Forrester research reports, you can find them on the Forrester site
