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    • DIPANJAN CHATTERJEE

      VICE PRESIDENT AND PRINCIPAL ANALYST, FORRESTER RESEARCH

      SELECTED MEDIA

      CNN: Winter Olympics in Beijing and brand sponsorships

      NPR: Why are big corporations splitting up?

      The New York Times: With Fewer Ads on Streaming, Brands Make More Movies

      Fast Company: Instagram tries to filter out a hurricane of negative press with a feel-good brand campaign

      MarketWatch: Facebook becomes Meta in rebranding seen as ‘an attempt at distraction’

      Vogue: China and Xinjiang: What luxury needs to know

      ABC News: Corporations become unlikely financiers of racial equity

      The Guardian: Facebook too big to fail

      Adweek: Cutting the Plastic Out of Dental Hygiene

      Ad Age: Doordash continues to move beyond food ...

      Marketing Dive: Unusual Olympics put digital, mobile marketing tactics to the test

      The Drum: How sponsors will react if a Covid-19 spike gets the 2020 Olympics canceled

      Adweek: Retailers Embrace Black History Month ...

      The New York Times: Takashi Murakami’s Smiling Flower Becomes a Hublot Watch

      Adweek: On Reddit and Discord, Digital Day Traders Took On Wall Street

      New York Times: TikTok and trust

      Vogue: Gender-neutral grooming products

      Fortune: Sims + Moschino collaboration

      AdAge: Billie and new beauty standards

      NPR: McDonald's and innovation

      Women's Wear Daily: Gender-neutral fashion

      Adweek: Halloween and the pandemic

      Fast Company: Marketing to seniors

      The Drum: Coke's new CMO

      Forbes: Jargon in financial services

      El Pais: Louis Vuitton and e-sports

      The Times (UK): Sims + Moschino

      Chicago Tribune: Brands back at CES

      Forbes: Marketing can't fix what's broken

      The Drum: Purpose-led branding

      SELECTED PUBLICATIONS

      MIT Sloan Review: Business Unusual: The Pandemic Forces a Social Reset

      AdAge: What K-pop and BTS can teach us about building brands

      MIT Sloan Review: Make Pride a Commitment, Not Just a Campaign

      Forbes: How To Unlock The True Power Of Marketing

      MIT Sloan Review: Craft Your Brand Strategy To Ensure Racial Justice

      CMO Australia: A brand for social justice

      AdAge: Post-pandemic branding begins now 

      MIT Sloan Review: Marketing Beyond the Gender Binary 

      Forbes: CES 2021: Four Key Takeaways For Brands

      The Drum: Brands and Coronavirus 

      AdAge: The new soul of branding 

      The Drum: CMO lessons from CES 2020

      Marketing Magazine: Voice engagement and brands 

      The Drum: Role of the CMO 

      AdAge: Lost art of marketing 

      CMO.com: Emotional branding 

      The Drum: Global marketing   

    Copyright 2022 | Dipanjan Chatterjee | All Rights Reserved

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