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    • DIPANJAN CHATTERJEE

      VICE PRESIDENT AND PRINCIPAL ANALYST, FORRESTER RESEARCH

      selected PRESS QUOTES

      selected 2021 press mentions

      The New York Times: With Fewer Ads on Streaming, Brands Make More Movies

      Ad Age: Doordash continues to move beyond food ...

      Marketing Dive: Unusual Olympics put digital, mobile marketing tactics to the test

      Vogue: China and Xinjiang: What luxury needs to know

      The Drum: How sponsors will react if a Covid-19 spike gets the 2020 Olympics canceled

      Adweek: Retailers Embrace Black History Month ...

      ABC News: Corporations become unlikely financiers of racial equity

      The New York Times: Takashi Murakami’s Smiling Flower Becomes a Hublot Watch

      Adweek: On Reddit and Discord, Digital Day Traders Took On Wall Street

      OVER THE YEARS

      New York Times: TikTok and trust

      The Guardian: Facebook too big to fail

      Vogue: Gender-neutral grooming products

      Fortune: Sims + Moschino collaboration

      AdAge: Billie and new beauty standards

      NPR: McDonald's and innovation

      Women's Wear Daily: Gender-neutral fashion

      Adweek: Halloween and the pandemic

      Fast Company: Marketing to seniors

      The Drum: Coke's new CMO

      Forbes: Jargon in financial services

      El Pais: Louis Vuitton and e-sports

      The Times (UK): Sims + Moschino

      Chicago Tribune: Brands back at CES

      Forbes: Marketing can't fix what's broken

      The Drum: Purpose-led branding

      selected ARTICLES AND SPEECHES

      PUBLISHED ARTICLES

      MIT Sloan Review: Make Pride a Commitment, Not Just a Campaign

      AdAge: What K-pop and BTS can teach us about building brands

      MIT Sloan Review: Craft Your Brand Strategy To Ensure Racial Justice

      MIT Sloan Review: Marketing Beyond the Gender Binary 

      AdAge: Post-pandemic branding begins now 

      The Drum: Brands and Coronavirus 

      The Drum: CMO lessons from CES 2020

      AdAge: The new soul of branding 

      The Drum: Role of the CMO 

      Marketing Magazine: Voice engagement and brands 

      AdAge: Lost art of marketing 

      CMO.com: Emotional branding 

      The Drum: Global marketing   

       

      SPEAKING ENGAGEMENTS

      SXSW - Austin

      Mobile World Congress - Barcelona

      Content Marketing World - Cleveland

      FutureX - Boston

      Maximidia - Sau Paulo

      Brandemonium - Cincinnati

      Millennium Alliance CMO - Miami

      Forrester Events - Global

      Sirius Decision Summit - Austin

      Transformational CMO - Denver

      Seattle Interactive - Seattle

      World Marketing Congress - Mumbai

      SAMRA - Johannesburg

    Copyright 2022 | Dipanjan Chatterjee | All Rights Reserved

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