VICE PRESIDENT AND PRINCIPAL ANALYST, FORRESTER RESEARCH
I research, write about, and advise clients on business-critical issues. These include marketing, branding, growth strategy, customer experience, consumer insights, race and gender, and fairness and equity. I am a Vice President and Principal Analyst at Forrester Research, a renowned think tank serving global leaders (click here for more information about my work at Forrester). I am widely quoted in media such as Fast Company, Fortune, Guardian, NPR, New York Times, and Vogue, and regularly write for outlets like AdAge, The Drum, Forbes, and the MIT Sloan Management Review (examples of my press mentions and articles can be found below and by clicking here). I am a frequent keynote speaker at global conferences like SXSW and Mobile World Congress.
You can now watch my entire SXSW2021 session on "Gender, Race, And The Modern Brand Rethink" by clicking the video above.
In 2021, my comments have been featured in publications like The New York Times, Vogue, and ABC News. Click above to read these stories about brand and marketing strategy.
My latest article for MIT's Sloan Management Review exhorts businesses to "Make Pride a Commitment, Not Just a Campaign." Click above to read it.
My article for Ad Age, co-written with Kika Chatterjee, explores "What K-pop and BTS can teach us about building brands." Read this #1 trending article by clicking above.
Copyright 2022 | Dipanjan Chatterjee | All Rights Reserved