• DIPANJAN CHATTERJEE

    VICE PRESIDENT AND PRINCIPAL ANALYST, FORRESTER RESEARCH

    I lead the brand research practice at Forrester, a globally renowned think tank focused on marketing, customer experience, and technology. I am often quoted in media outlets like Fast Company, Fortune, Guardian, NPR, New York Times, and Vogue, and write for publications like AdAge, The Drum, Forbes, and the MIT Sloan Management Review. I am a frequent keynote speaker at global conferences like SXSW and Mobile World Congress.

    UPDATES

    I am speaking at SXSW2021 on Gender, Race, And The Modern Brand Rethink

    Read my articles in the MIT Sloan Mgmt Review: Craft Your Brand Strategy To Ensure Racial Justice and Marketing Beyond The Gender Binary

    My research on the best brands of 2020 is extensively covered by AdAge

    I speak to The Guardian about why Facebook is "too big to fail."

    I am quoted in the New York Times about why Americans just don't trust TikTok and Hublot's partnership with Takashi Murakami

    Vogue Business quotes me on Gen-Z gender-neutral stores

    My op-ed on how the pandemic is affecting brands is published in The Drum

    WORK

    My current research includes the rise of the empowered CMO; the convergence of brand, customer, and employee experience; brand assessment and measurement; gender and racial equity; and brand building at the intersection of culture, consumer behavior, and technology (to learn more about my research at Forrester, please visit my page on Forrester's website.)

     

    In the course of my career, I've had the chance to advise an extensive set of companies across the globe, including these: AbbVie, AstraZeneca, Bank of America, Santander, Cap Gemini, Gore, HSBC, IHG, Infiniti, J&J, Kraft, Lexus, Mastercard, Microsoft, Nestle, PWC, Patagonia, Pfizer, Prologis, Purina, Quicken Loans, Verizon, and YouTube.

     

    Before my current role, I held leadership positions in consulting, managed the retail business of a Berkshire Hathaway firm, and led product and innovation functions at a Fortune 50 company. Early in my career, I served time both as a strategy consultant and an investment banker.

    PLAY

    I was born in India and moved to the United States to study at Amherst College, where I graduated magna cum laude in Economics and was nominated to the Phi Beta Kappa society. While in the Ph.D. program at the University of Chicago, I was lured away by a consulting firm and left with an MBA in marketing and strategy.

     

    When I'm not at work, you're likely to find me wandering in a distant land, nose buried in a (real) book, eating (spicy) street food, watching cricket, or playing tennis (not very well, I'm afraid).

     

    Have questions? Need to get in touch?