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    DIPANJAN CHATTERJEE

    Brand | Consumer | Growth | Experience

    Strategist and Advisor to Marketing Leaders

  • My interests and experience span marketing, growth, branding, and consumer strategies. In a variety of consulting, agency, and industry roles, I have advised senior leaders of leading global brands on their most pressing strategic issues.

     

    A selected list of companies/brands I have worked with: AbbVie, AstraZeneca, Bank of America, Banco Santander, Cap Gemini, Gore, HSBC, IHG, Infiniti, J&J, Kraft, Lexus, Mastercard, Microsoft, Nestle, PWC, Patagonia, Pfizer, Prologis, Purina, Quicken Loans, Verizon, and YouTube.

     

    I am a frequent keynote speaker at global conferences and have been quoted in and write for outlets such as AdAge, Adweek, Business Insider, CMO.com, The Drum, Fast Company, Forbes, Fortune, Inc., Luxury Daily, NPR, New York Times, and the Washington Post.

     

    In my current role, I lead Forrester’s branding practice and help CMOs and other senior marketers navigate the rapidly evolving brandscape of the future. To learn more about my role and research at Forrester, please visit my page on Forrester's website.

     

  • WATCH MY FORRESTER CONSUMER MARKETING SPEECH

    Insurgent brands have changed the nature of brand relationships

  • MY ARTICLE FROM THE APRIL ISSUE OF ADAGE

    THE NEW SOUL OF BRANDING

    "The brand of the future, be it direct and hungry or traditional and lumbering, will have to deliver on a different set of expectations."

  • MY COLUMN FROM THE DRUM

    THE FUTURE OF MARKETING: THE NEW CMO

    "The CMO mandate, then, is to reach back and look forward. Back to the basics, to marketing that is not boxed into communications and creative, but to marketing that is strategic, analytical, business-focused and value-driven. And then reaching to the future, where brand, culture, and technology intersect, with the ability to harness data and analytics in service of the customer and the brand."

  • DOWNLOAD MY FREE FORRESTER REPORT

    The CMO's Guide To CES 2019

    Few CMOs will remain unimpacted by technology. A firm’s tech-forward DNA is becoming a brand imperative – critical to not only acquiring and retaining customers, but also to partners and talent. How will technology power the brand of the future? Read more to understand the five common themes coming out of CES

  • WHAT I'VE BEEN UP TO

    See Me Live @

    • Marketing Evolution Summit - Toronto
    • Brandemonium - Cincinnati
    • Content Marketing World - Cleveland
    • Millennium Alliance CMO Summit - Miami
    • The Financial Brand - Las Vegas
    • Mobile World Congress-Barcelona
    • Neuromarketing World Forum-Rome
    • Sunday Sky Customer Event - NYC
    • Forrester Consumer Marketing- NYC
    • Sirius Decision Summit - Austin
    • Transformational CMO - Denver
    • Braze LTR - NYC
    • Seattle Interactive - Seattle
  • Where I've Been

    Young & Rubicam (Y&R)

    Senior Vice President, BAV Consulting (2013 - 2016)

    Concentrix Group - Marketing Strategy Consulting

    Managing Director, Chief Strategy Officer (2006 - 2013)

    Berkshire Hathaway/Fechheimer Brothers

    Executive Vice President and General Manager (2004 - 2006)

    Booz Allen

    Associate, Marketing Strategy (1996 - 2000)

    Fedex/Kinko's

    Senior Director, Product Management and Marketing (2000 - 2004)

    The University of Chicago - Booth School of Business

    MBA in Marketing and Strategy, 1997

    Morgan Stanley

    Investment Banking Analyst (1992 - 1994)

    Amherst College

    BA (magna cum laude) in Economics, Phi Beta Kappa, 1992

  • Contact Me