I am a brand, consumer, and experience strategist who has worked with leading global brands on their marketing, growth, and business strategies. My primary interest is in how people make decisions and how brands work to influence these decisions in their favor.
I often speak at conferences such as SXSW and Mobile World Congress. I am frequently quoted in the media including AdAge, Adweek, Fast Company, Fortune, NPR, New York Times, Times (UK), Vogue, and Washington Post. My op-ed and columns can be found in AdAge, CMO.com, The Drum and Forbes.
A selected list of companies/brands I have worked with: AbbVie, AstraZeneca, Bank of America, Banco Santander, Cap Gemini, Gore, HSBC, IHG, Infiniti, J&J, Kraft, Lexus, Mastercard, Microsoft, Nestle, PWC, Patagonia, Pfizer, Prologis, Purina, Quicken Loans, Verizon, and YouTube.
In my current role, I lead Forrester’s branding practice. To learn more about my research there please visit my page on Forrester's website.
My research in 2020 includes topics such as building brands with meaning, creating and measuring brand value, the convergence of brand, customer, and employee experience, and the evolution of gender perceptions and its impact on brand strategies.